All-new Kia Sorento crowned Carbuyer ‘Car of the Year’

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The new Kia Sorento has topped the tables in Carbuyer’s tenth annual Best Car Awards, picking up accolades for both ‘Best Large Family Car’ and overall ‘Car of the Year’. Kia’s flagship SUV follows in the successful footsteps of the e-Niro, Picanto and cee’d, all of which have collected honours at the Carbuyer Best Car Awards in previous years.

 

The Carbuyer Best Car Awards were livestreamed simultaneously on Wednesday 25 November 2020 on the Carbuyer website and YouTube channel, which boasts over half a million subscribers. The awards ran through 19 different categories, crowning a winner for each, before finally bestowing the award of overall ‘Car of the Year’ on the fourth-generation Kia Sorento, judged by the entire editorial team at Carbuyer.

 

Paul Philpott, President and CEO of Kia Motors (UK) Limited commented: “For the Sorento to win this award is an outstanding achievement, and one which fills our UK team and dealer partners with pride and encouragement. This vehicle embodies just how far we have come as a brand since entering the UK market nearly 30 years ago, offering high quality, efficient and desirable products to a growing customer base. The Sorento winning this award is high praise indeed and credit that’s been duly earned.”

 

Richard Ingram, editor of Carbuyer.co.uk, said: “Our Best Large Family Car and our overall Car of the Year for 2021 has been awarded to what we consider the consummate all-rounder.

 

"The Kia Sorento is a versatile SUV that’s nipping at the heels of premium rivals, feeling luxurious and spacious in equal measure. Competition in this area of the market is fierce, but no other model comes close to the far-reaching talents of the fantastic Sorento. Congratulations to Kia on a well-deserved win.”

 

The Sorento is available with hybrid power for the first time and is on sale across Europe with a choice of gasoline hybrid or diesel powertrains – and Kia’s unrivalled 7-year, 150,000-kilometre warranty. Dependent on specification, new features include Terrain Mode to assist in challenging road conditions as well as a Blind-Spot View Monitor, which displays a live video feed into the instrument cluster when changing lanes to see another vehicle hidden in their blind-spot. A Plug-in Hybrid variant, another first for the Kia Sorento, will go on-sale across Europe in early 2021.

 

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

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