Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

Новини

25 08

Kia reveals first sketches of the all-new European-market Sportage...

Kia Europe has revealed the first official sketches of the all-new European-market Sportage. For the first time in its history, Kia is launching a...

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18 08

The all-new Kia EV6 delivers class-leading safety and convenience

The highly anticipated Kia EV6 electric crossover has been equipped with class-leading levels of safety and convenience, including an advanced...

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14 07

Kia Ceed range gets extensive design, tech and powertrain upgrades

Kia's best-selling Ceed range has received bold and contemporary enhancements for 2021, including dynamic and athletic design accents. The...

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08 06

The all-new Kia Sportage sets new standards with inspiring SUV design

Kia Corporation has today revealed the official images of the stunning all-new Sportage, an SUV that has been carefully crafted to inspire...

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