CEO message

Hyoung-Keun (Hank) Lee
Vice Chairman and CEO
Kia Motors Corporation

“In 2014, we toppled our previous year’s sales record by delivering 3.04 million vehicles around the world. Kia also enjoyed qualitative improvement to the brand last year, moving ahead nine places to the 74th position on Interbrand’s list of 100 Best Global Brands and rising to the 35th place on Interbrand’s list of 50 Best Global Green Brands […]”

This year, we will continue to surprise our customers by launching new vehicles such as next generation versions of Optima and Sportage. In particular, the Optima will be central to our efforts aimed at taking a leadership role in environmentally friendly motoring, as it will be available with a plug-in HEV powertrain.[…]

I thank all of you for your ongoing encouragement and interest in the Kia brand and, on behalf of all Kia employees around the world, I look forward to exceeding the needs and expectations of our customers in the years to come.”

Achievements

Global Car Sales

Rank Manufacturer 2014
1 Volkswagen* 9,978,451
2 General Motors 9,696,712
3 Toyota 9,625,245
4 Renault-Nissan 7,907,659
5 Hyundai-Kia 7,321,553
6 Ford 6,008,195
7 Honda 4,383,805
8 FIAT Auto - Chrysler 4,621,626
9 PSA Peugeot-Citroen 3,168,927

*includes Porsche Source: Passenger cars + light commercial vehicles, Global Insight, January 2015

Kia future in Europe

  • 2.7% market share in 2014
  • Customer ownership experience is key to our future success, with Kia dealers having an essential role to play
  • Increased share of loyal customers

Source: Kia Corporate IR

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