Kia launches pan-European public charging service

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Kia Motors has launched KiaCharge, a pan-European integrated public charging service. With it, owners of the brand’s BEVs (battery electric vehicle) and PHEVs (plug-in hybrid electric vehicle) will have access to the largest charging network in Europe and enjoy a streamlined one-payment solution via a single card and an app. The service offers attractive tariffs for all customers, designed to fit their individual charging preferences.

 

In partnership with Digital Charging Solutions (DCS), KiaCharge gives Kia drivers access to around 160,000 charge points across Europe, including AC and DC connectors.

 

By signing up to KiaCharge, users will have access to charge points from all main operators via a single platform, which makes charging simpler and easier to use. Thanks to eRoaming, customers can charge their vehicles across Europe without the need for additional contracts with other providers, as payments are made via a single monthly invoice.

 

Emilio Herrera, Chief Operating Officer for Kia Motors Europe, commented: “The availability and suitability of public charge points remains a perceived hurdle for many would-be EV buyers. By introducing a comprehensive and easy-to-use public charging service for our customers, accessible from a single account, Kia is making EV ownership a viable option for many more car buyers.” 

 

With ongoing advances in battery technology, the distance a BEV can drive on a single charge is constantly improving. For example, the 64 kWh Kia e-Niro can drive up to 455 km on a single charge, combining crossover style and versatility with long range and zero emissions.

 

In coming years, more drivers will make the switch from internal combustion engine vehicles to EVs. The demand for public charging service stations is expected to increase by 35 percent in the next 10 years, according to a study by McKinsey in August 2018.

 

KiaCharge – one account for all of Europe

With KiaCharge, Kia is offering its BEV and PHEV customers a comprehensive public charging service across Europe with eRoaming. eRoaming allows drivers of electric cars to use multiple charging stations without the need for additional contracts with other providers.

 

Particularly on longer or out-of-country journeys, this service will bring even more convenience and peace-of-mind to Kia BEV and PHEV drivers.

 

The new charging service offers a website that brings together all relevant information, including product details, tariffs, the charging network map and account management. In addition, the KiaCharge experience can be enhanced through iOS and Android apps, which enables intelligent route planning to helps users find charging stations easily at their final destination or along a route. Customers can easily find available charging points using the car’s infotainment system.

 

KiaCharge customers can access the DCS network via a single radio-frequency identification (RFID) card or an app. Users have real-time price information of the charging points in the app and have full price transparency of the charging service. Customers will receive one monthly invoice for their use of the network, rather than individual bills for each charge.

 

European roll-out plans

KiaCharge will be introduced in seven European markets in September and October 2020: starting with Italy, Poland and Spain, followed by Austria, France, Germany and Switzerland. The service will be activated for UK customers in the fourth quarter of 2020. Kia plans to extend the scheme to customers in more countries in the near future.

 

DCS is also partnering with Hyundai Motor Group's other automotive brand Hyundai Motors Europe, which will launch a similar pan-European integrated public charging service at the same time.

 

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

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