Kia Motors partners with Google Cloud to develop AI-based Owner’s Manual app

Back

Kia Motors Corporation has announced the launch of a ‘Kia Owner's Manual App’, an AI-based owner’s manual developed in partnership with Google Cloud and Megazone.

 

The Kia Owner's Manual App is a customer-friendly mobile app that explains the name and functions of features found inside Kia models using the smartphone camera. Instead of having to refer to the printed owner’s manual, drivers can use the app to more easily find information about individual features. The easy-to-use app also has the advantage of being able to explain functions simply and conveniently.

 

Kia has offered augmented reality (AR) mobile apps to customers in certain markets since 2017. However, wide use of the app was limited as it required measuring all layouts and switches for every new model. Kia, Google and Megazone focused on recognizing symbols on the switches making the app compatible with any new models as symbols in vehicles are universal. Partnering with Google Cloud and Megazone means the new Kia Owner’s Manual app can be more easily tailored and adapted for dozens of Kia’s global markets.

 

By applying Google Cloud’s unique AI platform-based image learning technology, the app’s Symbol Scanner function allows accurate identification of in-car switch symbols from any angle.

 

For example, if a user scans the ‘cruise control’ symbol on the steering wheel with a smartphone, the AI platform will recognize the image via server communication. The smartphone then instantly displays a video introducing the detailed functions of the cruise control system.

 

In addition, the Kia Owner's Manual App serves as a digital owner’s manual with a search function. It also provides a Symbol Index and Warning Indicator Index, providing an illustrated list of in-car symbols and instrument cluster warning lights and their definitions.

 

Kia Motors will roll out the Kia Owner's Manual App sequentially starting in the second half of 2020, starting with new cars scheduled to be released worldwide.

 

“The Kia Owner's Manual App will offer a unique customer experience with our products,” said Eui-sung Kim, Vice President and Head of Global Dealer & Service of Kia Motors. “Kia drivers will be able to enhance the safety and convenience of ownership with the app, which provides easy and intuitive information on the various functions of their vehicle and our latest technologies."

 

The Kia Owner's Manual App recently won the grand prize in the Intelligent Application category at the 2020 Spring Conference of the Korea Intelligent Information System Society in recognition of its innovation. Kia Motors plans to develop further convenience services incorporating innovative smart technologies through its collaborative experience with Google Cloud.

 

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations. 

Latest news
29 06

Kia Motors ranked #1 brand in industry in J.D. Power U.S. Initial...

Kia ranked number one in the industry* today by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand. “An exceptional run,” said Dave Sargent, Vice President, Automotive Quality, J.D. Power.
more
18 06

Kia Motors partners with Google Cloud to develop AI-based Owner’s...

Kia Motors Corporation has announced the launch of a ‘Kia Owner's Manual App’, an AI-based owner’s manual developed in partnership with Google Cloud and Megazone. The Kia Owner's Manual App is a customer-friendly mobile app that explains the name and functions of features found inside Kia models using the smartphone camera. Instead of having to refer to the printed owner’s manual, drivers can use the app to more easily find information about individual features. The easy-to-use app also has the advantage of being able to explain functions simply and conveniently.
more
13 05

Kia Motors Europe outlines plans for EV sales growth

Kia Motors today outlines further details of its shift towards electrification, following record sales of the brand’s electric vehicles (EVs) in Europe in the first quarter of 2020
more
07 05

A second pair of eyes: new Kia Sorento eliminates driver blind...

Kia reveals details of the cutting-edge Blind-Spot View Monitor (BVM) technology included with the new Kia Sorento SUV. This ‘second pair of eyes’ for drivers is designed to enhance safety for Sorento occupants and other road users by eliminating a driver’s left- and right-side blind spots.
more