Kia reveals first images of next-generation Sorento

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Kia Motors Corporation has revealed the first official images of the new Kia Sorento today, ahead of its first public appearance at the 2020 Geneva International Motor Show.

 

The concept of ‘refined boldness’ inspired Kia’s designers, who sought to maintain the robust, tough-looking aesthetic of earlier generations of Sorento, while applying a greater degree of refinement and elegance. More stylish than ever, the Sorento’s redefined design incorporates sharper lines and uninterrupted surfaces, making it noticeable more sculpted than its more round-edged predecessor. With more contemporary geometric details and more swept-back, elongated proportions, the result is a more confident, more mature and more desirable design than ever.

 

The more assertive ‘face’ of the Sorento evolves, too, with a new interpretation of Kia’s hallmark ‘tiger nose’ grille. Wider and more expansive, it wraps organically around the integrated headlamps on each side. The headlamps themselves feature a new ‘tiger eye’ LED daytime running light, adding extra focus to the design by depicting the intense impression of the lines around a tiger’s eyes.

 

In profile, the proportions of the Sorento are subtly adapted to make it appear longer, with shorter front and rear overhangs and a longer wheelbase. Its new proportions also extend the length of the bonnet, drawing the A-pillar 30 mm further back from the front axle for a more ‘cab-rearward’ design. The trailing edge of the hood wraps around the front wings and turns into a single, strong character line which extends along the side of the Sorento and flows into the new vertical tail lights.

 

The Sorento sits at the heart of Kia’s reinvigorated global SUV line-up, which also includes the Seltos, Stonic, Sportage, and Telluride. The new model is the result of a collaborative effort between all three studios within Kia’s global design network, in Korea, Europe and North America. The next-generation model is based on an all-new platform, raising standards in the midsize SUV segment for space, practicality, efficiency and quality.

 

Designed and engineered to take on everything life can throw at it, the new Sorento will make its debut on March 3, 2020.

 

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

 

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