All-new Kia Sorento to debut in Geneva

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The all-new Kia Sorento will make its world premiere at the 2020 Geneva International Motor Show.

 

Designed and engineered to take on everything life can throw at it, the fourth generation of Kia Motors Corporation’s flagship global SUV is the latest addition to the brand’s reinvigorated SUV line-up. The first vehicle based on Kia’s new-generation midsize SUV platform, the Sorento raises standards in its segment for practicality, offering space on a par with larger vehicles. The new model also marks the first-time adoption of hybrid power in the Sorento line-up.

 

Kia is targeting the global SUV market by applying a range of innovations to the new Sorento, including advanced driver assistance systems and progressive connectivity and infotainment features.

 

A mainstay of Kia’s global line-up, more than three million Sorento models have been sold worldwide since it was launched in 2002. The all-new Kia Sorento will be revealed for the first time on March 3, 2020.

 

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major partner of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations. 

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