Kia launches ‘electrification hub’ with TIME


Kia has launched an online ‘electrification hub’ in association with the global multimedia brand, TIME. The web-based repository of all things electric – including written articles, video and infographics – will provide potential electric vehicle buyers with the information they need on a number of key topics.


The hub – available right now on – looks at electrification from a global perspective, diving into its everyday impact on people’s lives, such as the types of EV technology available, range and charging infrastructure, while also looking ahead to future initiatives and innovations – from battery development to last-mile mobility.


Rishaad Sacoor, Senior Manager Brand Strategy Kia Motors Europe, commented: “As Europe moves decisively towards an era of electrification, we believe there is still a lot for consumers to learn about this exciting technology. The electrification hub will serve as a valuable and impartial resource for anyone interested in electric vehicles, and will address the positives and perceived negatives around EV ownership and the wider zero emission ecosystem.


“By partnering with such a well-known and respected media brand as TIME, we can guarantee that the hub will be viewed by a large number of people around the world. TIME has a long tradition of putting people front and centre of its approach to news, helping to inform the public about the trends that are shaping the world in an impactful, relevant manner,” added Matt Kidd, Media Manager Kia Motors Europe.


Tim Howat, Head of Partnerships at TIME, said: “TIME is excited to partner with Kia on a multimedia experience that tackles the critical issue of 'the future of mobility' and its far reaching impact on society. There is little doubt that the pace of change in the electrification space will only accelerate and this project will be at the forefront of this revolution.”


“Kia's expertise in electrification coupled with TIME's long history of telling the human stories of innovation makes for a powerful partnership and one that we see spanning many years.” Howat concluded.


Running for the rest of this year and throughout 2020, the electrification hub will both inform and entertain readers, providing them with engaging insights and valuable information. The aim is to help members of the public develop a greater understanding of the key issues and give them the tools to embrace a sustainable, electrified lifestyle, if they wish.


Kia Motors ( is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.


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