Kia XCeed wins prestigious ‘Golden Steering Wheel’ award


Kia’s new urban crossover utility vehicle the Kia XCeed has triumphed at the Golden Steering Wheel (Das Goldene Lenkrad) awards – often cited as the most important German automobile prize. The Kia XCeed received the prize for “Best car under 35,000 Euros”, in the annual awards presented by Auto Bild and Bild am Sonntag.


The youngest member of the Kia Ceed family, XCeed fought off stiff competition from a host of worthy competitors to win “Best car under 35,000 Euros”. In total, 58 new cars were appraised, with the test team evaluating basic price, basic equipment, warranties, extra charges and driving feel.


“The Auto Bild editorial team awarded the Golden Steering Wheel to the Kia XCeed in the category ‘Under 35,000 Euros’ because it is a winner from the word go, impressing with space and quality and not only with the seven-year warranty”, commented Andreas May, Head of Test and Technology.


“The award shows the capabilities of our brand”, commented Steffen Cost, Managing Director of Kia Motors Deutschland. “Having the best car in this price range ultimately means being best in many ways, including comfort, driving pleasure and quality, the latter is underpinned by our seven-year warranty. We are very proud that the Auto Bild experts have honoured our development with this award.”


The third generation of the compact Ceed family which recently beat the Volkawagen T-Roc in an Auto Bild comparative test (issue 42/2019) continues to triumph following the success of its sister models Ceed, Ceed Sportswagon and ProCeed. Collectively, these cars have won around 20 comparative tests conducted by leading trade media, even against rivals from premium brands. The Ceed took bronze in the European “Car of the Year 2019” competition, close behind the Jaguar I-Pace and the Renault Alpine A110.


Sales of the third model generation of the compact car have doubled this year in Europe (January-October 2019: 92,050, previous year: 49,868 units), and in Germany (January-October 2019: 18,003 units; previous year: 8,991 units).


Kia XCeed: a crossover combining SUV practicality with hatchback handling

The Kia XCeed is a new urban crossover utility vehicle (CUV) from Kia Motors which combines compact SUV practicality with the sporty packaging and engaging handling of a hatchback. The Kia XCeed’s suite of advanced safety, connectivity and infotainment technologies make it one of the most high-tech, comprehensively-equipped cars in its class.


The car is available with a choice of five highly efficient turbocharged petrol and diesel engines and a plug-in hybrid to be added at the beginning of 2020. Three gasoline engines are available: a three-cylinder 1.0-litre T-GDi, a four-cylinder 1.4-litre T-GDi engine and a high-power 1.6-litre T-GDi engine found in the Ceed GT and ProCeed GT is also available. The Kia XCeed is also available with a choice of two diesel Smartstream power units – the 1.6-litre Smartstream engine is offered with either 115 ps or 136 ps.


Every model is covered by the company’s unique 7-Year, 150,000 km warranty as standard, as well as a 7-year Kia navigation map update when equipped with the factory fitted Kia navigation system.*


Kia Motors ( is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.


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