Five-star Euro NCAP safety rating for full Ceed model range


The new Kia Ceed model family has been awarded the highest-possible safety rating by Euro NCAP. The Ceed family, which comprises the Ceed five-door hatchback, Ceed Sportswagon, ProCeed five-door shooting brake and the new Kia XCeed urban crossover, achieved the maximum five-star rating from Euro NCAP when fitted with Kia’s optional Advanced Driving Assistance technologies.*


Equipped with these active safety features, the Ceed achieved 88% for adult occupant protection, 85% for child occupant protection, 68% for pedestrian protection, and 75% in the ‘Safety Assist’ category. Without the optional safety features, the Ceed achieved a worthy four-star safety rating from the independent safety testing organisation, achieving the same scores for adult and child occupant protection, 52% for pedestrian protection, and 68% for Safety Assist.


Euro NCAP praised the family of Ceed vehicles for passenger compartments which remained stable in the event of a collision, with high levels of protection for passengers of different statures and those sitting in different positions. In the side impact test the Ceed scored maximum points ensuring all occupants were kept safe. Passengers were well protected from whiplash in rear-end collisions, while the Autonomous Emergency Braking system helped the car avoid impacts during testing for the ‘Safety Assist’ category.


The car’s safety rating was reinforced by the Advanced High Strength Steel bodyshells that underpin each of the four different models in the range. Every car is also fitted with seven standard-fit airbags, as well as Kia’s Vehicle Stability Management technology and Electronic Stability Control.


The Ceed is available with Kia’s latest Advanced Driver Assistance Systems (ADAS). Depending on market and vehicle specification, the Ceed offers owners High Beam Assist, a Driver Attention Warning system, Lane Keeping Assist (LKA) and Forward Collision-Avoidance Assist (FCA) as standard. The optional Advanced Driver Assistance Pack (ADAP) enhances the base performance of FCA to recognise pedestrians and cyclists – and provides the Ceed family with its five-star Euro NCAP rating. Other optional safety features include Smart Cruise Control with Stop & Go, Blind Spot Collision Warning, Rear Cross-Traffic Collision Warning and Smart Parking Assist.


The new Ceed is also available with Lane Following Assist, a ‘Level Two’ autonomous driving technology. Lane Following Assist tracks vehicles in front of the Ceed in traffic, and detects road markings to keep the car in its lane on the motorway. The system controls acceleration, braking and steering depending on the convoy of vehicles in front, using radar sensors to maintain a safe distance. Lane Following Assist operates between 0 and 180 kph.


Every Kia is equipped as standard with Vehicle Stability Management (VSM) and Electronic Stability Control (ESC).


The Kia Ceed hatchback, Ceed Sportswagon and ProCeed shooting brake are already on-sale across Europe. Deliveries of the new Kia XCeed urban crossover commence in the third quarter of 2019. Every Ceed model is covered by the company’s unique 7-Year, 150,000 km warranty as standard.


Kia Motors ( is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations. 

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