Robert De Niro fronts pan-European campaign – to promote the new Kia e-Niro

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Kia Motors today launches a new pan-European advertising campaign for the new Kia e-Niro electric crossover – fronted by Oscar-winning actor Robert De Niro.

 

As an ambassador for Kia’s new electric car, De Niro will highlight the e-Niro’s ability to eliminate barriers to electric vehicle ownership with a series of TV, print and digital advertisements.

 

Kia’s partnership with De Niro will draw on the actor’s inimitable character and sense of humour to draw attention to the e-Niro’s numerous benefits – its long 485-kilometre electric driving range, high-tech infotainment features, energy harvesting technologies, and unique crossover design.

 

Artur Martins, Vice President for Marketing and Product Planning at Kia Motors Europe, comments: “The communication plan for the e-Niro will be as special as the car itself. These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro – a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have.”

 

Developed by Kia Motors Europe and Innocean Worldwide Europe, the pan-European e-Niro advertising campaign starring Robert De Niro commences in November.

 

Kia e-Niro revealed in European specification today at the Paris Motor Show

Kia’s first fully-electric crossover utility vehicle, the e-Niro is revealed in European specification today at the 2018 Paris Motor Show. With a driving range of up to 485 kilometres (301 miles)* on a single charge – and up to 615 kilometres (382 miles) in the city** – Kia’s first fully-electric crossover utility vehicle will be one of the most capable cars on the road when European sales commence at the end of 2018.

 

The new e-Niro offers greater driving range than many gasoline cars (and even a number of significantly more expensive electric cars) from its zero-emissions powertrain. Its unique combination of style and practicality is also matched by Kia’s unrivalled 7-Year, 150,000 kilometre warranty.

 

The e-Niro is available with a long-range, high-capacity 64 kWh lithium-ion polymer battery, as well as a 39.2 kWh power pack, which offers drivers up to 312 km (193 miles) of zero-emissions motoring on a full charge. Plugged into a 100 kW fast charger, it takes only 54 minutes to recharge the e-Niro’s 64 kWh battery to 80%.

 

The new e-Niro joins existing Hybrid and Plug-in Hybrid variants of the Niro – of which more than 200,000 have sold globally since its introduction in 2016. To date, Europe has accounted for more than 65,000 sales of the hybrid crossover.

 

The e-Niro will be covered by Kia’s industry-leading 7-Year, 150,000-kilometre warranty as standard. The warranty also covers the battery pack and electric motor.

 

Kia Motors Corporation (www.kia.com) – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. About 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of over US$47 billion. It is the major sponsor of the Australian Open, official automotive partner of FIFA – the governing body of the FIFA World Cup™ – and official partner of the UEFA Europa League – the world’s largest professional club football competition. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

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