Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

Новини

16 09

Kia Motors accelerates business transformation to become a leading...

Kia Motors Corporation has shared a glimpse of its global electric vehicle (EV) business strategy today, revealing an early sketch of several of...

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28 08

More tech, power and safety for upgraded Kia Stinger

The updated Kia Stinger is revealed in full detail for the first time today, with the high-performance fastback sports sedan boasting a range of...

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26 08

New Kia Sorento PHEV revealed with low emissions and high power

Kia Motors has today revealed the new Kia Sorento Plug-in Hybrid for first time, an ultra-low emissions version of the brand’s flagship global SUV....

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22 07

New ‘Terrain Mode’ makes fourth-generation Kia Sorento more capable...

The fourth-generation Kia Sorento will be equipped with a newly-developed ‘Terrain Mode’ feature when European sales start in the second half of 2020.

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