Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

21 09

Kia Motors kicks off UEFA Europa League as Official Partner for...

Kia Motors has kicked off its role as Official Partner of the UEFA Europa League, as the 2018-19 tournament starts today. Kia’s three-year...

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20 09

Kia’s BEAT 360 wins International Design Excellence Award

Kia Motors has triumphed in the International Design Excellence Awards (IDEA), securing another prestigious accolade for design. Kia’s unique BEAT...

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13 09

KIA introduces the new ProCeed

The new Kia ProCeed merges stunning design with the space and versatility of a tourer in a five-door shooting brake body. The ProCeed is unveiled...

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29 08

Kia previews design of new ProCeed

Previewed in a new sketch released today, the new Kia ProCeed merges stunning design with the space and versatility of a tourer in a five-door...

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