Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

13 06

All-new Kia XCeed crossover features new digital instrument cluster

The new Kia XCeed urban crossover will be available with Kia’s first fully-digital 12.3-inch Supervision driver instrument cluster when it is...

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05 06

New Kia XCeed crossover to offer a stylish, expressive alternative...

Kia Motors has today released the first image of the new Kia XCeed urban crossover, due to be revealed later in June 2019. Stylish, expressive and...

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16 05

Kia reveals first image of new small SUV

Kia Motors has today revealed the first image of its new small SUV. Due to be revealed fully in the summer, the new vehicle possesses the space and...

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25 03

2019 Red Dot Awards: another triple triumph for Kia design

Kia has triumphed again in the Red Dot Awards, securing three prestigious awards for design. Following the launch of the new third-generation Kia...

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