Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

12 07

Prestigious brand award for Kia Motors

Kia has won a prestigious German Brand Award, receiving a gold medal for ‘Excellence in Brand Strategy, Management and Creation’. The company was...

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21 06

Kia Stonic: an eye-catching and confident compact crossover

The all-new Kia Stonic is an eye-catching and confident compact crossover, and is set to become an important conquest model for Kia in one of...

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07 06

Kia introduces the Stonic: an eye-catching and confident compact...

Kia’s new B-segment crossover will be named ‘Stonic’. An eye-catching and confident compact crossover with true European design flair, the Stonic...

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