Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

01 04

Kia Motors Europe appoints Won-Jeong Jeong as President

Kia Motors Europe today announces that Won-Jeong Jeong has been appointed to President, overseeing the brand’s European operations. In his new...

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30 03

2020 Red Dot ‘Product Design’ award for Kia XCeed

The Kia XCeed urban crossover has been recognised with a 2020 Red Dot design award. The ‘Product Design’ prize makes the XCeed the fourth member of...

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20 03

Powerful, progressive and versatile: the new Kia Sorento

The new Kia Sorento is revealed for the first time today. Powerful, progressive and versatile, the fourth generation of Kia Motors Corporation’s...

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19 02

Kia announces new platform and powertrain details for...

Kia Motors Corporation has revealed details of the next-generation Sorento’s new platform and powertrains today. The latest Sorento will be...

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