Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

25 03

2019 Red Dot Awards: another triple triumph for Kia design

Kia has triumphed again in the Red Dot Awards, securing three prestigious awards for design. Following the launch of the new third-generation Kia...

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19 03

Kia to launch stylish new Ceed crossover

From the very beginning of Ceed development 15 years ago, Kia has taken an open-minded approach to potential body styles. Many have been...

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08 03

Kia demonstrates electrification leadership with Geneva debuts for...

Kia Motors has staked its claim for leadership in advanced powertrain technology at the 2019 Geneva International Motor Show with a display made up...

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28 02

Kia to reveal upgraded Niro Hybrid and Plug-in Hybrid crossovers in...

Kia Motors has made a number of improvements to the Niro, its best-selling electrified crossover range of ultra-low emission vehicles. The upgraded...

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