Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

08 03

Kia Motors reveals all-new Stinger, Picanto and two plug-in hybrids...

Today at the 2017 Geneva International Motor Show, Kia Motors unveils four new models. The new Kia Stinger fastback sports sedan makes its European...

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28 02

Extreme winter testing regime for all-new Kia Stinger

The Kia Stinger is being plunged into the depths of Arctic winter for the latest stage in its development, ahead of its market introduction in the...

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20 02

All-new Kia Picanto city car majors on quality, technology and...

The all-new Kia Picanto city car has been revealed to European media for the first time today ahead of its public debut at the 2017 Geneva...

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07 02

Triple triumph for Kia at iF Design Awards 2017

Kia has won three prestigious iF Design Awards for the outstanding design of its latest vehicles. The Niro hybrid crossover, Optima Sportswagon and...

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