Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

15 01

Kia Motors announces ‘Plan S’ strategy to spearhead transition to...

Kia Motors Corporation has announced today details of ‘Plan S’, its mid- to long-term strategy aimed at progressively establishing a leadership...

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09 01

Kia Motors Europe appoints Carlos Lahoz as new Marketing Director

Kia Motors Europe has named Carlos Lahoz as its new Marketing Director, effective immediately. Mr Lahoz will oversee the brand’s marketing and...

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02 12

Kia launches ‘electrification hub’ with TIME

Kia has launched an online ‘electrification hub’ in association with the global multimedia brand, TIME. The web-based repository of all things...

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14 11

Kia XCeed wins prestigious ‘Golden Steering Wheel’ award

Kia’s new urban crossover utility vehicle the Kia XCeed has triumphed at the Golden Steering Wheel (Das Goldene Lenkrad) awards – often cited as...

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