Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

02 09

Kia Motors reveals efficient, low-emissions Plug-in Hybrid variants...

Kia Motors has taken the next step in its vehicle electrification strategy with the unveiling of new Plug-in Hybrid variants of the Kia XCeed and...

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03 07

Five-star Euro NCAP safety rating for full Ceed model range

The new Kia Ceed model family has been awarded the highest-possible safety rating by Euro NCAP. The Ceed family, which comprises the Ceed five-door...

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26 06

Kia XCeed: an urban crossover combining SUV practicality with the...

The Kia XCeed is a new urban crossover utility vehicle (CUV) from Kia Motors which combines compact SUV practicality with the sporty packaging and...

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13 06

All-new Kia XCeed crossover features new digital instrument cluster

The new Kia XCeed urban crossover will be available with Kia’s first fully-digital 12.3-inch Supervision driver instrument cluster when it is...

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